Woden - Shoes, Sneakers and Sandals

Welcome to the world of Woden, a Scandinavian sneaker brand that's all about combining fashion, functionality, and sustainability.

Discover Woden: A Greener Footprint

Woden, founded in 2013 by Carsten Holm, is a brand that brings Scandinavian design values to life. Carsten, a seasoned shoemaker, envisioned a sneaker that would marry the essence of nature, Scandinavian simplicity, and top-notch quality—all at an affordable price. This vision has become the foundation of Woden's philosophy: Scandinavian Simplicity.

What Makes Woden Special?

Woden sneakers are meticulously designed with urban life in mind. We believe in creating shoes that not only look great but also feel amazing. Our shoes are crafted from high-quality natural materials, ensuring comfort and durability. Fashion, functionality, and anatomy are the core elements of Woden's DNA, making our sneakers a perfect choice for everyday wear.

Our Commitment to Sustainability

At Woden, we're passionate about reducing our environmental impact. We embrace the principles of REDUCE, REUSE, RECYCLE, striving to give our shoes a greener footprint. We've replaced many synthetic materials with eco-friendly alternatives like fish leather and cork. Our outsoles contain at least 10% recycled rubber, and all our shoes feature cork insoles, enhancing both comfort and sustainability.

Ethical Manufacturing

Our sneakers are made with care, and we prioritize the well-being of our employees. Most of our production takes place in Vietnam, where we maintain strict quality control and adhere to all local labor regulations. We also produce our Woden HIE line in Portugal, a country renowned for its high-quality leather craftsmanship. Our Portuguese partner has been with us since the beginning, ensuring the exceptional quality of our Handmade in Europe collection.

Experience Natural Soft Technology

Comfort is at the heart of Woden, and our Natural Soft technology is a testament to that. Developed over two years, this innovation ensures maximum comfort through a specially designed midsole made from lightweight, shock-absorbing polyurethane. This material offers superior durability and comfort compared to traditional EVA foam, making every step you take in Woden sneakers a delight.

Join the Woden Family

Explore our collection and find your perfect pair of Woden sneakers. When you choose Woden, you're not just buying a pair of shoes—you're supporting a brand that values sustainability, quality, and design. Step into the world of Woden, where style meets comfort and responsibility.

In Hamilton? Come and see us in store in the lovely quiet area of Queenwood.

Thank you for visiting, and we can't wait to see you enjoy the unparalleled comfort and style of Woden!

About Our Brands

Birkenstock – The original comfort sandal, loved for its contoured cork footbed and timeless two-strap design. Explore styles like Arizona, Mayari, and Gizeh.

Dr Martens – Iconic British boots and sandals built for comfort and attitude. Discover classic 1460 boots and bold new sandal styles.

Los Cabos – Modern sandals and slides designed for effortless style and comfort, inspired by summer living.

Laguna Quays – Relaxed Australian footwear in soft synthetics, from easy sandals to wedges and boots.

Rollie Nation – Lightweight, colourful sneakers and shoes that blend fun design with all-day comfort.

Woden – Scandinavian sneakers crafted from natural and recycled materials for everyday style and sustainability.

Crocs – Casual comfort reimagined. From classic clogs to colourful slides, Crocs make every step easy.

Barbour – Heritage British outerwear and footwear known for quality craftsmanship and timeless country style. Explore classic boots and casual shoes designed for comfort, durability, and sophistication.

Archies – The ultimate comfort flip-flops with built-in arch support. Designed by a physiotherapist for all-day wear — lightweight, supportive, and perfect for summer adventures.

ECCO – Scandinavian-crafted footwear that pairs innovation with elegance. ECCO shoes use premium leathers and anatomical designs for everyday comfort and effortless style.

Blundstone – Iconic Tasmanian boots built to last. Blundstone combines rugged durability, comfort, and easy pull-on style — made for work, weekends, and everything in between.

Bay Lane – Stylish Australian-designed footwear offering everyday comfort with a modern edge. From casual sandals to easy sneakers, Bay Lane makes relaxed dressing effortless.

Teva Kids – Adventure-ready sandals built for play and exploration. Teva Kids combines comfort, durability, and quick-dry materials — perfect for little feet on the move.

Keen Kids – Rugged, water-friendly footwear made for outdoor fun. Keen Kids sandals and shoes protect growing feet with all-terrain grip and signature toe protection.

Bobux – Award-winning New Zealand brand specialising in quality leather shoes for babies, toddlers, and kids. Designed for healthy foot development and natural movement.

Skechers – Global comfort leader blending sporty design with innovation. From performance trainers to everyday sneakers, Skechers brings lightweight cushioning and all-day comfort.

Pretty Brave – New Zealand-designed baby and kids’ footwear with a playful, modern twist. Ethically made, comfy, and stylish for little explorers.

EMU Australia – Premium sheepskin and wool-lined boots designed for warmth, comfort, and natural breathability. EMU footwear blends classic Australian style with everyday durability.

EOS – Contemporary European-inspired leather footwear crafted with soft leathers and modern styling. EOS delivers comfort, confidence, and timeless appeal in every pair.

Ziera – A New Zealand born comfort brand blending podiatry-based design with everyday style. Orthotic-friendly with removable, anatomically contoured footbeds, adjustable arch support, and multiple width options for a personalised, all-day cushioned fit.